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Regular
Customer Satisfaction Surveys - Ask, "How
are we doing? Got any complaints? Got any success
stories we helped create? Is our service up to par...and
beyond? Would you recommend us to others?"
(Secure testimonials and case histories to use to
make your case to referral targets.) |
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Employ
regular gifting program - Keep your company
name and account managers' names in front of customers
regularly. |
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Invitation
for key customers to participate in your Client
Advisory Board activities - Implement retreats
for golf or tennis mixed with new product or service
introductions. Utilize luncheons and social events
that can cement on-going business relationships...and
business development referrals. |
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Management
of accumulated data - Use Outlook or similar
program to record all information and program alerts
for future re-connect dates. |
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Networking
Seminars - (Bring your non-competing customers
together to increase their sales...to your credit. |
