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Do
ALL of your clients and prospects know ALL of the
products and services you offer? If not, why
not? |
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Do
ALL of your current clients and purchase ALL of
the products and services you offer from your company?
If not, why not? |
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Are
your current customers happy with your products
and services? If not, why not? |
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Are
there other products and services your customers
would like for you to provide for them? If so,
what are these products and services? If you are
not in the position to offer these needed products
and services now, do some research on companies
that do offer what your customers want. Find out
who the really good ones are and tell your customers
about them. (Maybe these new companies will refer
business back to you in return. You've got to ask!) |
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Are
your current customers happy with your customer
service responses? If so, ask for examples.
If not, really ask for examples! (Telephone
manners and procedures - especially voice mail nightmares
- are at the top of the list of offenders. Rude
and unresponsive staff members can be ruining your
business over the phone and face-to-face.) Have
someone you know call in and drop in from time to
time to evaluate the customer service response they
encounter. |
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Are
your former customers interested in giving you another
shot at their business? Why did they leave you
in the first place? Have you fixed the problem?
They did business with you before. Why not find
out what it would take to earn that business back? |
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Are
there people in other departments or branches within
their company that your current customer contacts
can introduce you to with a good reference?
You've got to ask. In fact, while visiting an established
customer, why not request that they call people
they know who could use your outstanding products
and services while you are visiting and introduce
you to them over the phone? (Set an appointment
and you're almost home!) |
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These
are some examples of questions that can be included
in a survey. We can help you identify the information
you need to make certain you are on-target from your
customers' points of view.
Call
Bob at 901.626.2487 for a sample survey form we use
with our clients.
Marketing Express will
help you develop a very simple and direct survey form that will enable you to
find out valuable information about your clients and prospects A Company
Providing A Marketing Research Survey Is Marketing Express business
development,marketing research,marketing materials,networking,referral
programs,customer support,sales support,business plan,business
consultant,consultants,marketing communications,Marketing Express
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